CMD, one of the largest integrated marketing agencies on the West Coast, has promoted Brad Wignall to a top leadership role as vice president of creative services. In this position, Wignall joins the agency executive management team and oversees CMD’s creative group.
Prior to his promotion, Wignall was head of design and production at CMD. With 20 years of experience, including nine years working for CMD in a variety of roles including as a creative and art director, Wignall will oversee CMD’s creative service group of more than 30 creative directors, designers, art directors and copywriters.
As a vice president, Wignall will help define and communicate CMD’s creative vision, lead the agency’s creative/design strategy and maintan the agency’s standards for creative and design excellence.
“Everything we do centers around finding the best solutions, so Brad will play an integral role on our management team while leading our creative philosophy–helping us continue to raise the bar when it comes to the outstanding work that we deliver for clients,” said Phil Reilly, president of CMD.
CMD continues to build its reputation as a leading creative shop for business-to-business, as well as business-to-consumer accounts, with recent work for Microsoft Xbox One, Expedia, Daimler and well-known sportswear brands, in addition to its stable of global high-tech clients.
“CMD has a tremendous opportunity given the types of brands and clients we work with. Combine creative strength with our expertise in digital, film & video, social media, PR, promotion and event marketing and more, and we have huge potential to set the pace for what agencies will look like in the future,” said Wignall.
Wignall’s talents stem from working with dozens of brands ranging from HP, Intel, JELD-WEN, T-Mobile, Motorola, Shell Energy NA, New Belgium Brewery, K2, Marker Bindings, Osprey Backpacks and many others. His experience includes working for leading agencies including Wire Stone, Invision Marketing and 2twentydesign, Inc. Wignall graduated with a BFA degree in graphic design from Colorado State University and attended the Rocky Mountain College of Art and Design, as well as the Design Management Institute. He also is a founding member of the newly formed Design Museum Portland.