A little bit of a shift happening over in the North camp. Here's a few details:
- - -
Eric Samsel has joined branding and advertising agency NORTH as Creative Director reporting to Mark Ray, Chief Creative Officer. Previously Samsel was a Copywriter at Wieden + Kennedy, where his team earned a Webby for the first exclusively mobile site in the Nike family for Nike Golf. In addition to writing for Jeep Grand Cherokee and EA Sports accounts, he was involved in virtually every Coca-Cola campaign, including for the Super Bowl, over a period of eight years. He began his advertising career at JohnsonSheen on national campaigns for Gerber Legendary Blades and Brooks Running. In his new position, Samsel will focus on campaigns underway for Anchor Brewing, for which NORTH is AOR, Yakima and Stanley, a brand of PMI.
On hiring Samsel, NORTH Principal and Managing Director Rebecca Armstrong said “With more than 16 years of experience in outdoor lifestyle brands, Eric’s experience makes him a perfect match for one of our core practices. Importantly, his enthusiasm for passion brands reflects our own. Plus he is an exceptionally talented writer and a really nice bloke.”