Portland-based design firm, Roundhouse, has named Ajay Date as the company’s first Director of New Business. He is responsible for forging partnerships with brands that Roundhouse admires, and for marshaling agency resources appropriately.
“We have been very fortunate to double in size in the last two years, and as new opportunities keep rolling in, we decided it was time to have somebody in charge of our new business efforts,” said Joe Sundby, Roundhouse Executive Creative Director and Partner. “Ajay was the perfect choice for this newly-founded role. A Roundhouse veteran, he deeply understands our capabilities. Plus, he has managed agencies on the client side, and his business acumen allows him to quickly understand how Roundhouse can best help potential clients. We’re excited to have Ajay focus and shape our continued growth with brands that align with our passions and expertise.”
Date joined Roundhouse in 2011, focusing on digital development campaigns. He guided Xbox’s social media platform to its current success, including the growth of its Facebook page from 200 thousand fans to over 22 million.
Prior to joining Roundhouse, Date was Senior Brand Marketing Communications Manager at adidas for four years, where he developed strategic brand communications plans across baseball, football, motorsports and soccer categories for the US market. He joined adidas in 2005 as Brand Marketing Communications Manager for soccer, and launched the company’s first social media execution for the 2006 World Cup.