Landon Donovan - Always In The Game from Cinco Design on Vimeo.
What do you do when EA calls and wants to do a new World Cup related spot in a mere 72 hours? If you're Cinco Design, you rise to the challenge.
EA reached out to the Portland design firm wanting to put together a short spot featuring one of the US' greatest players, Landon Donovan, who was left off this year's roster. And while Donovan may not be a part of the action, he's still doing his part in EA’s newly released FIFA 2014 World Cup game. “We aimed for the post to be good natured and celebrate Donovan’s attitude, poke a little fun at the whole situation, and still throw out support for the team and the game.”, Cinco commented.
Cinco rose to the occasion, creating a fun, slightly humorous spot showing what Donovan will be up to while the rest of the team takes the field in Brazil. About the 72 hour turnaround time Cinco stated, “We couldn’t be more thrilled of this cultural moment and we were happy to let this ride take over. And honestly, forget the jersey. We think Donovan looks better in a bathrobe anyway.”