• New Frontiers in Design

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    Want to know where design is heading? Want to know what types of projects you can expect to be involved in as a designer? Paola Antonelli answers some of these questions in this great keynote from the Solid 2014 Conference.

  • Instrument's Interactive Film, "This Place" Gets Selected as a Vimeo Staff Pick

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    This Place from Instrument on Vimeo.

    We ran a small piece about Instrument's interactive film This Place several months ago. We're happy to update the posting to share that the beautifully shot film, which explores the uniqueness of the Oregon Coast, has just been selected as a Vimeo Staff Pick. Congratulations to the team on the wonderful short film and on the props from the Vimeo team.

  • NY Non-Profit Teaches the Art of Beat Boxing to Students at School for the Blind

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    Beat Rockers: Keeping The Beat Alive from K-MB Creative Network on Vimeo.

    New York non-profit, B.E.A.T. is introducing the art of beat boxing to students at The Lavelle School for the Blind. This fantastic short documentary shows the power of music in the life of these amazing individuals.

  • Japanese Ad Campaign Hides Anime Stills around Japan Inspiring Gigantic Scavenger Hunt

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    To promote the already huge anime icon, Haruhi Suzumiya, 707 stills have been dispersed throughout Japan across a huge assortment of media (subways, billboards, magazines, etc.) inviting fans to snap shots of the individual frames. The photos can then be uploaded to Haruhi.com to help complete a new animated clip featuring the star. The website keeps track of where different stills were found and hints as to where new stills can be found to keep the hunt moving forward. This is a great example of a unique campaign specifically designed to foster a truly immersive experience.

  • The Effie Awards Names W+K One of the Most Effective Agencies in North America

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    The 2014 North America Effie Effectiveness Index rankings were announced on June 6. The award competition ranks the most effective agencies in North America while recognizing any and all forms of marketing communication that contribute to a brand's success.

    Our very own Wieden+Kennedy took a slot amongst the most effective agencies in North America in this year's index. They sit amongst a grouping of extremely talented agencies, all handpicked largely for the way they conduct their business. The Effies are recognized as one of the leading awards that can be garnered by marketing and advertising agencies.

  • Event: Instrument Speaks - I Wish I Would've Asked That

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    Instrument will be hosting an event on June 19 entitled, I Wish I Would've Asked That. The speaking engagement is inspired by those final 15 minutes of every conference talk that ever was — so many questions, so little time.

    We’re flipping the model. I Wish I Would've Asked That is an evening dedicated to your questions and the issues you care about — from creativity to business to Instrument, our industry and more. No softballs. No show-offs. No guy in the back you can’t hear. Just real talk about the things you want to know.

    Partner and Executive Creative Director JD Hooge will be headlining a talk, with designer Ben Vickery moderating several Instrumenters in the Q&A. Expect a fun and lively evening!

    Instrument Speaks - I Wish I Would've Asked That
    Thursday, June 19 6:30 - 8:00 PM
    Instrument: 419 NE 10th Avenue Portland, OR 97232
    Jump over to the Eventbrite page to reserve some space

  • Project 2501 Strives to Recreate the Title Screens from the Classic Film, Ghost in the Shell

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    PROJECT 2501 : HOMAGE TO GHOST IN THE SHELL from Ash Thorp on Vimeo.

    Photographers Ash Thorp and Tim Tadder set out on a personal art project designed to celebrate their love of the seminal 1995 film, Ghost in the Shell. The premise of “Project 2501” is simple. Through the use of photography and compositing, the duo has been working to recreate the opening title sequence from the Shirow Masamune classic. The project has gained a lot of traction and has expanded to encompass 20 artists from around the world and they have quite a few of the stills for the sequence done. The resulting work is amazingly detailed and beautifully constructed.

  • The Cannes Lions Are Upon Us Again

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    The much coveted Cannes Lions award ceremony is always a highly anticipated event for creative professionals. Winning one of these awards can be a game changer. As a result, the competition is fierce and the work represented is stunning. This year's event pulled together nearly 40,000 entries, which means this year's competition is going to be nerve racking.

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