Perhaps you heard a bit about this as it was happening a few days ago, this largely celebrity endorsed video for, what appeared to be, a working hover board hit the internet a few days. There was no mention of this being a prank, and the spot was backed up by a fully developed website, leaving more than a few wondering whether this was the real thing or not.
Shortly after the release of the mini-infomercial, Tony Hawk came clean, apologized (??) and announced that it was, indeed, a prank. We're not sure if the apology was necessary as it was just a great idea and fairly cool that they managed to pull so many celebrities into the mix on this.
It does leave us with the question, though, of why? Is this leading up to something bigger? Many have speculated that there might be a new Tony Hawk game coming out and this was part of a larger stunt to gain some momentum for the upcoming release. What ever the reasons, this little spot generated quite a buzz for team Hawk.