Ever take the time to count how many apps and services you currently subscribe to and regularly take part in? We did, and the number sat at approximately 50 that we actively use in some aspect of our lives nearly every, single day.
The digital services ranged from simple family/friend interactions utilizing Twitter and Instagram; business communications utilizing Basecamp and Slack; then there's Groupon, Beats Music, IFTTT, Pocket, Google Hangouts, Feedly, Flipboard, the vacation we logged using Airbnb... you get the idea. What it means is that we are soundly living within a service economy. The manufacturing processes this nation used to rely on to maintain the economy have been in decline for quite awhile. Replacing the shrinking number of factories are startups and companies developing services designed to streamline bits of our lives. The idea is that these services are helping us (or should be) to do more things faster and easier.
Ziba held the fourth installment in their popular panel series last week, and the topic was the exploration of the service economy and how companies can stay relevant and resourceful in the face of this rapidly changing field. The panel featured Katie Dill, Head of Experience Design from Airbnb; Cliff Kuang, Senior Editor at WIRED and Cale Thompson, Creative Director at Ziba itself. Each of the panelists are either working with a service(s) or writing about them in some fashion through their day jobs.
What we love about the events at Ziba is how laid back they are. The auditorium is always spacious and comfortable, and the evening generally starts out with a beer or two from the in-house bar to help shake off the day.
This particular presentation was extremely informative, and it was good to hear from several different perspectives on this growing area and what it means to companies and the individuals working on these types of projects. As always we walked away with a couple pages of notes and quotes as personal takeaways and look forward to attending more of the these informative events at Ziba in the future.