AMC has released another 30 second teaser trailer for much anticipated return of Mad Men season 6. Only a couple weeks to go, and then we can all bask in the glow of Sterling, Cooper's decade-spanning dramatics.
New York ad agency, Droga5, has finished the first two spots for insanely popular music streaming service, Spotify. They both feature slow motion footage with overdubbed voices talking about the nature of music and its effect on our lives. The first commercial (top, above) is more straight forward, while the second ad is much more abstract and odd. We wonder whether this will be the direction the music service goes with its future advertising. It might give them a bit of a unique look if so.
Kevin Fitzpatrick, the designer who handled the re-design of the IPRC website, recently wrapped up design and development on the Treefort Music Fest site. The Boise, Idaho based event aims to raise awareness and promote the local music scene. The site feels extremely contemporary with a great set of illustrations and hand drawn elements to support the look and feel. The site is also built upon a strong responsive framework which makes the site breakdown nicely across most devices. The festival, if you happen to be in the area, looks great, but unfortunately already wrapped for this year.
CMD recently put the finishing touches on their latest spot for the new ASUS TAICHI dual screen laptop. The piece features legendary coach Phil Jackson waxing philosophic about the sport of basketball set amid footage of young players doing what they do best. The spot was aimed at creating an emotional, engaging response to the new laptop while specifically appealing to basketball fans. You can read more about how the ad came to be on the CMD ASUS TAICHI blog post.
These new short Laika studio tour videos just dropped about a week ago. The series does a great job of giving a behind-the-scenes look into the Laika animation process and gives a taste of what it takes to capture the warmth, beauty and expression their films have become known for. If you've got a few minutes then check these out. They're absolutely worth the time.
We drifted across this interesting fashion film produced for Diesel and EDUN. The piece was directed by Sean Metelerkamp of Fly on the Wall, and was put together for Vice Magazine in Soweto. We're really digging the puppets and how they're blended in with the dancers of The Real Action Dance Crew. It feels weird and a bit odd, and that's probably why we love it so.
CASIS (the Center of Advancement of Science in Space), a group setup by Congress to manage the National Laboratory on the International Space Station, recently contracted well known street artist and graphic designer, Shepard Fairey, to create the mission patch they would use in the lab on the ISS. This video features a ultra short interview with Fairey in which he talks a bit about his process of creating the patch and what it means to him to be involved in a project like this.
We stumbled across this student work for the Rock and Roll Camp for Girls a few days ago. We'd actually seen some of Murphy Phelan's other work, which ended up leading us to these pieces and the short seen above. We knew we had to document this as these are just great. The series of posters for the camp are made out of cut felt and foam and have a great dynamic energy about them. We love the little instruments he created to support the theme of the pieces. The video is fun and cool and features nicely drawn custom type in the tape cases, which gets us going. Nice work all around.
Beyond that, we love the idea of a rock and roll camp for girls. What better way to show young women what they're capable of than by putting a guitar in their hands and a song in their hearts? That, and a handful of attitude and she's set to conquer to the world.