Struck Creative Reel from Struck on Vimeo.
We're huge fans of the highlight reel as a method of promoting your skills. Whether you do motion graphics, video or even more non motion-based work like web or print design, the reel can be a great way to add some motion and variety to your portfolio site. Not to mention, they're just a lot of fun to watch and share with friends.
We just tripped and fell over this reel from Struck, which has a nice little shop here in Portland. Their reel is about a year old, but we hadn't seen it before. We were surprised by the variety of work done by the national firm (Portland is one of four offices), and there's plenty here that is super recognizable. We found ourselves going, “Oh yeah, we remember that.” quite a bit, which is always kind of cool.
As a side note, if you're not quite sure how the concept of a reel would this work with more static-based work, Check out Draplin's fantastic Creative Mornings presentation. Smack in the middle of it he has a reel sandwiched in his there that's a solid example of what it could look like.