Rick Robinson, an expert and visionary in the out-of-home media industry, has joined Billups as Chief Strategy Officer. Rick is an industry veteran who resides in Los Angeles, with 27 years of experience spanning every job and type of work possible in the space. He is a member of the Outdoor Advertising Association of America Hall of Fame, and is sure to be an economic and creative force at Billups.
Following a merger with Strategic Outdoor Shop in January 2014, Billups is now the country’s largest independent out-of-home media agency with 80 employees across 14 cities. The company has placed the highest priority on hiring elite talent. Ben Billups, CEO, says, “Rick is an excellent fit with the Billups culture, and brings the type of strategic capability that we’ve been searching for. His industry expertise and focus on relationships will add value on all levels. I look forward to the leadership that he’ll challenge us with every day.”
Robinson brings an impressive pedigree of client and brand experience to the Billups team. This move provides him with an opportunity to lead a group of smart, dedicated, resourceful employees, and to help shape the culture of a company at the forefront of the out-of-home media space. “I’m excited to join a company with such a commanding investment in its clients, its people, and technology. They’re in it to win it and so am I,” said Rick.
Ben Billups started the company with the foresight that technology would be an industry game changer. Billups’ has invested in a platform that simplifies and streamlines the entire media planning and buying process, and will enable them to deliver the highest-quality, most-efficient services to their clients. Rick observes, “Billups’ investment in talent and technology has set our team up to deliver the right message, in the right place, at the right time for our clients.”