adidas Originals SL Loop Runner from Hinge Digital on Vimeo.
We love the idea of the supergroup. A gathering of teams with exceptional talent to collaborate on a project? The results can be amazing. Sadly, in music, this is many times a dismal failure (Velvet Revolver, need we say more), but within the design and art communities this brilliant collision of dedicated makers can yield wonderful results.
In one such recent collision, Hinge Digital paired up with Roundhouse to work on a new spot for the Adidas Originals SL Loop Runner. Blending together their own software supergroup of Maya, Mental Ray, After Effects and Nuke, the team has created a strong animated piece for the upcoming shoe.