Schnitzer, Keller, Brunish, Winningstad and Newmark. We all know their names — a group of well established theaters that represent a large chunck of Portland's entertainment history. These five venues have been providing diverse arts programming for years, yet not many know that the five are all relatives. Yes, each of the theaters are owned by the same company.
The owners saw this lack of public perception between the five as a problem, so they approached Sockeye to re-envision the branding in an effort to strengthen community perception. Sockeye created a beautifully interwoven set of marks that pay homage to the nature of the venues while creating that strong visual association. In addition to the new logo system, the team re-designed the company's site giving it a fresh, modern feel. They even re-dubbed the company itself to make it more representative of the public theaters' connection. Overall the newly dubbed, Portland'5, now has a strong, succinct brand that leaves no question of association.