Ultimate Fantasy Football
Nike is the featured sponsor of what looks to be a very interesting mash up of fantasy sports, social gaming and choose your own adventure. The game is called I AM PLAYR and will be played on Facebook.
The site says the game is, "The first football game to let you experience the life of a footballer, through the eyes of a footballer."
Throughout the game you see the player from a first person point of view where you practice, play a chase your very own WAG.