GM unintentionally insults college kids who ride transit and bikes

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General Motors Co. is killing an ad aimed towards college students after receiving complaints that it makes fun of people who use bikes for transportation.

That ad has a headline stating, “reality sucks” and has a helmet clad man riding a bike who is passed by a cute young woman in the passenger seat of a car. It goes on to say, “Stop pedaling … start driving” and provides info about discount pricing for GM products. states then when a potential customer goes to the website and sees another ad with a woman getting sprayed by rainwater from the street created by a GM vehicle.

“The content of the ad was developed with college students and was meant to be a bit cheeky and humorous and not meant to offend anybody,” said Tom Henderson, a GM spokesman.

The advertisement was widely panned on cycling blogs and in complaints to the company via Twitter.

There is a point where advertising can be blown out of proportion. Take a look at the majority of beer commercials.


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