Riffle NW Identity
It's hard to walk down NW 13th and not notice the new Riffle NW window decal or the beauty of corresponding neon sign above it. Portland creative studio, Hovercraft, recently designed the identity and usual collateral fare for this "catch-inspired" seafood restaurant.
Design consistency can be seen across the entire branding experience. From the unique "in-table" drink menus, the matchbooks and environmental details and all the way to the responsive nature of the website's design, Hovercraft has delivered a complete, unified package. Even opening the restaurant's website on your smartphone delivers exactly what matters most; location, directions, reservations and a well presented menu.