NEWS
Riffle NW Identity
It's hard to walk down NW 13th and not notice the new Riffle NW window decal or the beauty of corresponding neon sign above it. Portland creative studio, Hovercraft, recently designed the identity and usual collateral fare for this "catch-inspired" seafood restaurant.
Design consistency can be seen across the entire branding experience. From the unique "in-table" drink menus, the matchbooks and environmental details and all the way to the responsive nature of the website's design, Hovercraft has delivered a complete, unified package. Even opening the restaurant's website on your smartphone delivers exactly what matters most; location, directions, reservations and a well presented menu.
Visit Hovercraft's project page or check out the Riffle NW website to see more.
Comments
with a little head start from someone else
http://www.behance.net/gallery/Riffle-NW-Identity-Website/3447633
Someone did get a headstart on it, credit is do. I believe it was a studio named Hub. Part of our role was to improve upon that start, fix the various errors in the handiwork with a complete re-draw (counters, scaling, baseline, etc) and develop something that the client felt was appropriate.
Thank you to Hovercraft for giving credit where credit is due.
Hi, I've visited "catch-inspired" seafood restaurant's website http://rifflenw.com/. Hovercraft did a great job. The design looks awesome and flawless. I'm a beer lover, I would like to go and participate in the Riffle NW's First Beer Dinner on January 28.
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