Rebranding and Realigning, The Birth of the New

What does it take to rebrand an agency? What if that agency is already established and you are not only regrading, but re-naming yourselves in the process? It takes an exceptional amount of skill to pull it off without losing your established momentum.

Digital agency, Ascentium, is in the middle of just such a process. Images just popped up on Behance showing the direction of the soon to be re-dubbed agency, which will now be called Smith. We hope their transition will be smooth and successful. From the look of these interface designs, the visual direction looks strong.