With its new look beginning to establish itself within stores, advertising and uniforms, Domino's Pizza and CP+B got to thinking about what happens to all that stuff with the old mark, like signage, clothing and store materials. So today, they launched a unique program to save Domino's old logo materials from landfills — and instead, put them in the hands of selected artists around the country.
The Second Hand Logos program launched today on the Domino's Pinterest page, delivering the dream to several local artists of having their unique work on display to a nationwide audience — not to mention, potentially intriguing interested buyers.
Ten artists have taken on specific projects utilizing old Domino's logo belongings. Their work, including items for sale, photos, updates of ongoing projects and information about the artists themselves can all be found at SecondHandLogos.com. Nice idea to keep Domino's rebrand upfront in the news.