The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
The Cascadia Creative Award celebrates work from agencies, brands and professionals across the region
ThinkNW today announced the launch of the Cascadia Creative Awards (CCA), a new annual multidisciplinary awards program designed to honor the most creatively driven, impactful and effective work of the year from agencies, brands and professionals in the Pacific Northwest. This is the first program that unites the creati[Read More]
Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademar[Read More]
ThinkNW also welcomes new Seattle board member and launches key diversity and inclusion initiatives
How is a website more than just a website? ThinkNW believes it has the answer and has plenty of reasons to get excited about its new platform, launching today at thinknw.org.
By Franklin Tipton, co-founder, CCO, at Odysseus Arms.
The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”
How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]
Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM.
Director Brian G. Cheung, who was Barrett’s second hire[Read More]
Foul Mouth Creative is hanging out its shingle, offering to meet brands’ desire for less bloat, fewer layers and a simplified process. Rachel Carlson is the creative director/copywriter, Jourdan Huys is managing director and a creative director/art director is soon [Read More]
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
