Jerry Seinfeld is not afraid to bite the hand that feeds him. Accepting a non-specific Clio — probably awarded to ensure he’d turn up — he laid into the ad industry. He touched on those raw nerves that get exposed when we’re at our lowest ebb, at our most cynical. But I’m sorry, you’re only allowed to be that searing in your indictment if you’re one of us — actually in the industry, rather than just taking its dollar once in a while.
Ideas are very special things. I won’t get carried away and lose all context - I know we’re just selling sanitary protection or a mobile phone that’s just the same as the competitors’. But ideas matter to the people they come from and sometimes to the people we share those ideas with. They are fragile. They are hard won. And very often, I sense that other people don’t see their worth. They think ideas are disposable, easily replaced, we can just keep going, regenerating more and mor[Read More]
Any Blazing Saddles fan should know that reference. As the townspeople attempt to make a duplicate of Rock Ridge in one night, Reverend Johnson says, “Do we have the strength to pull off this mighty task in one night...or are we just jerking off?”
That phrase has been running round and round in my head for the last few months, and it happens every time I see an ad filled with hyperbole and platitudes.
As you can imagine, I’m hearing that phrase a lot.
You may have heard the news already; legendary adman David Abbott passed away at the weekend, aged 75.
David Abbott photographed by Julian Hanford
I never worked with him or even met him, but my relationship with him was special to me. Quite simply, he was 'the man'. He was the guy I wanted to emulate. As a copywriter, a businessman and a gentleman, he set the benchmark - impossibly high. A[Read More]
To the highly valued employees of NORTH and our cherished creative and strategic partners:
As you probably know, one of the tv spots we created as part of last year’s campaign to drive enrollment in Oregon’s new ACA exchange was brutally parodied by John Oliver on the debut of his new HBO show this past Sunday. Images from our campaign have also recently accompanied scathing reports by MSNBC’s Chris Hayes, and pret[Read More]
Ziyi Zhang, best known for her role in Crouching Tiger, Hidden Dragon
We were really taken with Jonas Åkerlund's promo for "Magic", especially the production design. The attention to detail is phenomenal. And the world-within-a-world is totally believable, evoking another time and place, yet in a surreal twist, set in a field with modern-day LA forming the backdrop.
An earworm that won’t stop tapping your skull from the inside. A tenacious pop jingle with teeth and a paycheck.
As a freelance designer, I do a fair amount of this for clients. Generally, my process has been a garble of notes and trips to thesaurus.com, but lately I’ve noticed a fairly simple pattern emerging, a 3-step framework for cutting through the fog.
In case you didn’t hear, there’s a bit of a football contest coming down the pike in East Rutherford, New Jersey this Sunday. As I sit here in my work podule trying to write quality advertisements that both engage and entice, it’s hard not to get caught up in the footballphoria. It all got me thinking – a great ad agency is an awful lot like a great football te[Read More]