Until a few months ago, I spent all of my time in a print shop. To be specific, it was a letterpress and screen-printing shop, where we still mixed inks by hand, set type, etched metal plates with acid and carved wooden blocks. We printed most of our work one sheet of paper[Read More]
Probably one of the most important things I learned in design school, and subsequently in the working world, is that “liking” a design is not sufficient enough. That’s what separates art and design; art is subjective, design is communicative. It’s also, like Atomicdust Creative Director Mike Spakowski often says, [Read More]
In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives.
We decided to take the very same question to Toronto creative[Read More]
There is a constant collision happening every day in marketing. It's the collision between marketing and corporate IT.
And those constant collisions create a bottleneck for innovation, speed to market and adaptive marketing.
Today's marketing is more than just strategy and creative. It also involves technology and the utilization of technology to deliver a marketing message. It's not just about being innovative, but leveraging innovation as an early adopter or first-mover.
I hear the word “strategy” thrown on just about everything. Like rhinestones on a South-Texas-prom-queen’s dress, “strategy” is too often a cheap and easy bedazzle on everything from PowerPoint slides, to someone’s superfluous commentary in a meeting that is already running too long with too many attendees. Anymore, in my day-to-day, Strategy is quite the loose little buzzword.
Often, it is a noun, as in “brand strategy” or “I am a strategist." Sometimes it is an adj[Read More]