Industry: Accessory Designer William Henry Selects Leopold Ketel as Agency of Record

 

By The Portland Egotist / / One of the world’s top designer brands in men’s accessories has selected Leopold Ketel, a boutique creative shop located in Portland, for branding, advertising and marketing services. William Henry, an American lifestyle luxury brand that has earned fame for creating some of the most exclusive and award-winning pocket knives in the world, has enlisted Leopold Ketel to provide creative strategy, advertising, media buying and earned media services. Known for beautiful, intricate design work which also includes artisan jewelry and other distinctive accessories for men, William Henry’s goal in selecting a marketing partner was to choose an agency that understood the spirit of exceptional creativity and outstanding design to help the brand continue to grow and evolve. William Henry’s founder Matt Conable, along with VergePointe Capital, the company’s private equity firm, drove the agency selection process. “William Henry has great potential as a leading men’s luxury lifestyle brand,” said Matt Vance, chief investment officer for VergePointe Capital. “Finding the right marketing partner is a key step in accelerating the growth and prestige of the company.” William Henry specializes in rare, limited edition, hand-crafted pieces that integrate classic natural material, precious metals and gemstones, and state-of-the-art alloys. Headquartered in McMinnville, a small Oregon town best known for renowned wineries and beautiful natural surroundings, William Henry has become a name synonymous with creatively-inspired, exclusive designs for customers with exceptional taste. William Henry’s collections of men’s jewelry, writing instruments, pocket knives, money clips, cuff links and key chains are available worldwide at williamhenry.com and through exclusive retailers. “This is a fantastic opportunity for the agency,” said Jerry Ketel, creative director of Leopold Ketel. “William Henry is a luxury brand with an incredible reputation and a great story to tell. We’re excited to now be a part of that legacy, and help the company write its next chapter.”