This is Boxing

 

By The Portland Egotist / / W+K and the Jordan brand teamed up to show the inner workings of the GGG training camp just prior to the GGG v Canelo fight. It’s an interesting look at the sport of competitive boxing and the dedication/mental attitude an athlete needs today to compete in this area. Credits after the jump CLIENT: JORDAN BRAND PROJECT NAME: THIS IS BOXING AGENCY: W+K NEW YORK EXECUTIVE CREATIVE DIRECTOR ​ – ​Karl Lieberman CREATIVE DIRECTORS ​ – ​Caleb Jensen + Jimm Lasser CREATIVE ​ – ​Nathan Wiggleworth HEAD OF INTEGREATED PRODUCTION ​ – ​Nick Setounski EXECUTIVE PRODUCER ​ – ​Orlee Tatarka PRODUCER ​ – ​Kim Edwards ACCOUNT TEAM ​ – ​Jordan Muse, Ashley Pratt, Liz Lindberg STRATEGIST ​ – ​Brandon Thornton JR. STRATEGIST ​ – ​Aya Wantanabe MEDIA PLANNING ​ – ​Karlo Cordova, Branden Bouvia, Chad Muratev HEAD OF BUSINESS AFFAIRS ​ – ​Patrick O’Donoghue PROJECT MANAGEMENT ​ – ​Kristin Daly BUSINESS AFFAIRS ​ – ​Justine Lowe, Lindsey Timko, Brit Fryer TRAFFICKING ​ – ​Sonia Bisono PRODUCTION PRODUCTION COMPANY ​ – GFC DIRECTOR ​ – ​John Traher DP ​ – Darin Moran, Tyler Crelia PRODUCER ​ – ​Sue Crain VO PRODUCTION PRODUCTION COMPANY ​ – ​Joint EXECUTIVE PRODUCER ​ – Michelle Carman LINE PRODUCER ​ – ​Elisa Morse Editorial/ Post Creative Editorial ​ – ​Joint Editor ​ – ​Steve Nelson Color ​ – ​The Mill Colorist ​ – ​Mikey Pehanich MIX ​ MIX COMPANY ​ – ​Sonic Union M​I​XER ​ – ​Brian Goodheart VFX VFX Company ​ – ​Joint Artist ​ – ​Zoe Filutowski