Lowe’s and the Art of Escape

 

By The Portland Egotist / / Lowe’s has just released one if its most interesting campaigns in quite awhile. The building supply superstore will host an escape room in which 2 YouTubers and 2 DIYers will have to solve a host of puzzles and essentially build their way out of the room. Not one of the most original campaign ideas, but an interesting one for this type of company (whose ads are normally a bit of a snooze fest) especially when you factor in that they can only use the materials that Lowe’s sells to get the job done.