60 Years of Logos: Featuring the Work of Chermayeff & Geismar

 

By The Portland Egotist / / AIGA and Dress Code have teamed up to do a great short piece on the logo work of agency, Chermayeff & Geismar & Haviv. Ivan Chermayeff and Tom Geismar joined forces six decades ago, when the idea of an actual design studio was something that very few were engaged in. The work they pumped out over the past 60 years is both historically and creatively epic. The logos they created read like a playlist or a whose who in the field of business during the modern age of business. There’s a pretty short, but good, article over on Logo Design Love with a bit more about their logo process. CREDITS Client: AIGA Presented by: AIGA Design Archives Production Company: Dress Code (dresscodeny.com) Director: Dan Covert Executive Producer: Brad Edelstein Head of Production: Tara Rose Stromberg Cinematography: Andre Andreev Production Cordinator: Nick Stromberg Edit: Mike Cook, Dan Covert Color: Mike Cook Music + Sound Design: YouTooCanWoo On Set Sound: Matteo Liberatore Images and Special Thanks: Chermayeff & Geismar & Haviv This project is supported in part by an award from the National Endowment for the Arts. We thank them for their help towards the AIGA archives and special collections.