Borders Perrin Norrander Brings Home the Tragedy of Deadly Car Crashes for The Portland Bureau of Transportation

 

By The Portland Egotist / /

This piece is quite poignant and gets straight to the point. Borders Perrin Norrander teamed up with The Portland Bureau of Transportation to explore the increasing number of fatal car crashes that have affected the city. As part of the city of Portland’s Vision Zero effort to end traffic fatalities and serious injuries, BPN put together a new campaign that looks at the tragedy that comes with crashes of this nature.

The piece, while a bit dark and painful to watch, does a good job of speaking to drivers and highlighting the fact that the victims aren’t the only ones whose lives are affected. The spot, entitled “struck”, was shot in black and white and without any cars, this campaign aims to put full focus on the people involved in a traffic collision.