By The Portland Egotist / /
Apple’s new holiday spot, Share Your Gifts, was kind of a surprise when we came across it. The sweetly animated story is a definite departure from Apple’s dyed in the wool panoramic, spinning metal computer cases model of commercial making. It was a pleasant surprise for sure, and while it did feature the main character using Apple devices, it was also extremely no pressure in its delivery. Now that our cockles are all warmed in the warm glow of Silicon Valley, go forth and make things.