First Annual Cascadia Creative Awards Winners Announced
By The Portland Egotist / /
ThinkNW, a next-generation community that connects marketers, agencies and talent in the Pacific Northwest, kicked off a bold new creative tradition for the region with the first annual Cascadia Creative Awards. The awards set out to celebrate marketers’ and creatives’ unique talent and vision in the PNW, with entrants from Oregon, Washington, Idaho, and British Columbia.
“We’re stoked about the response to this new creative tradition,” says Doug Zanger, ThinkNW executive director. “We’ve grown to expect creative greatness in this region, and every company that entered didn’t disappoint. We’re proud of the Northwest’s rich creative heritage, and we want the rest of the world to note why brands rely on our unique approach to growing their businesses.”
Swift, part of VML, won the night’s highest honor of Best in Show for its “Tap Further” social campaign for Lululemon.
The awards show culminated with the presentation of the Cascadia Creative Awards Cup, awarded to the state or province whose entrants earned the most points based on awards won. Oregon was the first annual winner of the Cup (filled with Rainier tall boys), presented at the Jupiter Hotel in Portland, Oregon.
Honorees received recognition at four levels: gold, silver, bronze and finalist, in 11 categories.
The Cascadia Creative Awards also awarded best in category winners:
- Best in Audio: PB& (Seattle) with “Soundtracks of Home” campaign for Windermere Real Estate
- Best in B2B/Corporate: Indigo Slate (Seattle) with “Cloud Cultures” campaign for Microsoft
- Best in Bold Creative Thinkers: PB& (Seattle) with “Seattle Bookmarked” campaign for Visit Seattle
- Best in Design: Wieden + Kennedy (Portland) with “What the Football” campaign for Nike
- Best in Entertainment/Gaming/Culture: VML Seattle with “Wendyverse” campaign for Wendy’s and Meta
- Best in Media: VML Seattle with “The Livestream” campaign for Mazda
- Best in OOH/Experimental: Öpinionated (Portland) with “Depop This Look” campaign for Depop
- Best in Public Service/Purpose: Drake Cooper (Boise) with “Fentanyl: All It Takes is Everything” campaign for the Idaho Office of Drug Policy
- Best in Social/Mobile/Digital: Swift (Portland) with “Tap Further” campaign for lululemon
- Best in TV/Video: Öpinionated (Portland) with “Designed to be Deleted” campaign for Hinge
- Best in Student: Student Work (Portland State University) with “Company Rebrand” campaign for Northwest Cannabis Company
The full list of the CCA winners can be found at ccawinners.com.
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