Portland agenies, Psyop and W+K, recently teamed up to create this street-inspired short spot for Coca-Cola. Despite the playful nature of this piece, it was a serious undergoing (just look at the credit list) with a couple dozen creatives jumping into the fray to get this animated piece produced. The result is solid and has that unique, quirky feel that PDX seems to lend so much of the work out there these d[Read More]
Apple's new holiday spot, Share Your Gifts, was kind of a surprise when we came across it. The sweetly animated story is a definite departure from Apple's dyed in the wool panoramic, spinning metal computer cases model of commercial making. It was a pleasant surprise for sure, and while it did feature the main character using Apple devices, it was also extremely no pressure in its delivery. Now that our cockles are all warmed in the warm glow of Silicon Valley, go forth and make things.
Remembering things in this crazy, fast paced, digitally overbearing world can be a bear sometimes. Hello Sans Forgetica, a new typeface specifically designed to aid memory retention when reading. The full featured typeface was created as a joint project between academic and research teams from RMIT Uni[Read More]
Latitude here in Portland is looking for a Partnership Manager / Business Development Manager. Check out the complete Latitude job posting for more details. Latitude is an amazing company working on some stellar projects. This is a great opportunity to get in with a serious team of superstars while helping to contribute to the future of this agency.
Uber believes that movement ignites opportunity. What better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage during one of the country’s largest music festivals.
Each day of the music festival (which was held in early October), music fans were invited to join the experience at Uber Radio Live, a fully interactive live music activation featuring a stage re-imagined as a larger-th[Read More]
Carter Jensen has joined Portland design studio, Latitude, as a Senior Retail Innovative Strategist. Carter previously worked for Fallon in Minneapolis where he led digital strategy for brands such as Anheuser Busch, Silk, International Delight a[Read More]
The thing we found fairly interesting about this short bit of media work Roundhouse did for Adidas is the unique format of the video. Very street coupled with a very low-key feel. We imagine this was a spot designed for social media, again given the odd aspect ratio. We really dig the immediacy of this 15 second piece, though. To us, that is the power of advertising in today's economy. So much media that can be developed for so many platform[Read More]