by The Portland Egotist / December 3, 2018 / Portland agenies, Psyop and W+K, recently teamed up to create this street-inspired short spot for Coca-Cola. Despite the playful nature of this piece, it was a serious undergoing (just look at the credit list) with a couple dozen creatives jumping into the fray to get this animated piece produced. The result is solid and has that unique, quirky feel that PDX seems to lend so much of the wo[Read More]
by The Portland Egotist / November 27, 2018 / Apple's new holiday spot, Share Your Gifts, was kind of a surprise when we came across it. The sweetly animated story is a definite departure from Apple's dyed in the wool panoramic, spinning metal computer cases model of commercial making. It was a pleasant surprise for sure, and while it did feature the main character using Apple devices, it was also extremely no pressure in its delivery. Now th[Read More]
by Egotist / October 16, 2018 / Uber believes that movement ignites opportunity. What better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage during one of the country’s largest music festivals. Each day of the music festival (which was held in early October), music fans were invited to join the experience at Uber Radio Li[Read More]
by The Portland Egotist / October 16, 2018 / When is it too late to bump up that activity level? Apparently, it's not. Nike's new spot highlights the power of Doing It at any age.[Read More]
by The Portland Egotist / September 25, 2018 / The thing we found fairly interesting about this short bit of media work Roundhouse did for Adidas is the unique format of the video. Very street coupled with a very low-key feel. We imagine this was a spot designed for social media, again given the odd aspect ratio. We really dig the immediacy of this 15 second piece, though. To us, that is the power of advertising in today's economy. So much m[Read More]
by The Portland Egotist / September 25, 2018 / MUCH Creative enlisted the talents of Portland-based studio, Velvet Spectrum, to help create a new spot for the launch of a new SweetTARTS gummy line. The story (abstract as it is), “...focused on exploration and discovery, working with shapes such as: planets, rockets and hashtags, lead to a surreal, candy world full of playful interactions.” The short spot has a very retro, 80's feel. Team[Read More]
by The Portland Egotist / September 25, 2018 / Last year when they released the old school, miniature NES pre-loaded with games it sent everyone into a shopping frenzy. Sony is next in line to bring a classic back to the retro gaming scene. The PlayStation Classic comes miniaturized just like its NES cousin and pre-loaded with 20 classic games from rockstar franchises like Zelda and Final Fantasy. Just watching this ad got us all jonesing for [Read More]
by The Portland Egotist / September 19, 2018 / Another official W+K Portland and KFC team up. Just one thing...we must have had the wrong conversation with our parents. We don't remember anything about hot honey chicken in THAT talk. CREDITS Agency: W+K Portland Creative directors: Jarrod Higgins, Freddie Powell Art Director: Kate Digilio Designer: Dave Hagen Director: Matt Dilmore Editor: Steve Sprinkel[Read More]
