Seattle’s music scene has flourished for decades and has long been a major draw to what Visit Seattle calls the city’s “renaissance traveler” noted for their love of live music, collecting vinyl, and attending music festivals. Determined to find a new way to highlight this key element to attract new visitors from this group, they have partnered with MTV to use “deep cuts” at the center of a thrilling content-rich campaign created by marketing agency [Read More]
After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their newest campaign to those very agents, putting them front and center.
Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.
ThinkNW, a next-generation community that connects marketers, agencies and talent in the Pacific Northwest, kicked off a bold new creative tradition for the region with the first annual Cascadia Creative Awards. The awards set out to celebrate marketers' and creatives' unique talent and vision in the PNW, with entrants from Oregon, Washington, Idaho, and British Columbia.
The partnership unites marketing professionals across all disciplines and experience levels to advance the industry's collective benefit
Club CMO, a member organization that brings together Chief Marketing Officers (CMOs) and other senior marketing executives for networking, knowledge-sharing and professional development, and ThinkNW, a next-generation community that connects marketers in the Pacific North[Read More]
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
The Cascadia Creative Award celebrates work from agencies, brands and professionals across the region
ThinkNW today announced the launch of the Cascadia Creative Awards (CCA), a new annual multidisciplinary awards program designed to honor the most creatively driven, impactful and effective work of the year from agencies, brands and professionals in the Pacific Northwest. This is the first program that unites the creati[Read More]
Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademar[Read More]
