As Industry Is Consumed by Digital & AI, Windermere Doubles Down on the Human Element of Real Estate with New Campaign from PB&

by / June 26, 2024 /

After a tumultuous year, the real estate world continues to grapple with challenges from all sides. New concerns about commissions and a devotion to automation, technology, and efficiencies over agents has led to real estate itself being seriously questioned as a desirable career path. This is why Windemere decided to go against the tide and devote their newest campaign to those very agents, putting them front and center.
 

“The Wrong Way”: Embracing Imperfection in Art and Life

by / June 17, 2024 /

Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.

Johanna

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First Annual Cascadia Creative Awards Winners Announced

by / June 11, 2024 /

ThinkNW, a next-generation community that connects marketers, agencies and talent in the Pacific Northwest, kicked off a bold new creative tradition for the region with the first annual Cascadia Creative Awards. The awards set out to celebrate marketers' and creatives' unique talent and vision in the PNW, with entrants from Oregon, Washington, Idaho, and British Columbia.

“We’re stoked about the re[Read More]

Club CMO and ThinkNW Team Up to Increase Marketing and Creative Visibility in the Pacific Northwest

by / May 16, 2024 /

The partnership unites marketing professionals across all disciplines and experience levels to advance the industry's collective benefit

Club CMO, a member organization that brings together Chief Marketing Officers (CMOs) and other senior marketing executives for networking, knowledge-sharing and professional development, and ThinkNW, a next-generation community that connects marketers in the Pacific North[Read More]

Joy in the Journey: Reframing Success In Advertising

by / April 25, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

ThinkNW Launches the Pacific Northwest’s Premier Creativity Awards

by / February 28, 2024 /

The Cascadia Creative Award celebrates work from agencies, brands and professionals across the region

ThinkNW today announced the launch of the Cascadia Creative Awards (CCA), a new annual multidisciplinary awards program designed to honor the most creatively driven, impactful and effective work of the year from agencies, brands and professionals in the Pacific Northwest. This is the first program that unites the creati[Read More]

Mudge & SpecialGuest Spotlight Fan Praise of Beecher’s Packaged Foods with Humor & Delight

by / September 12, 2023 /

Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademar[Read More]