ThinkNW Launches the Pacific Northwest’s Premier Creativity Awards

by / February 28, 2024 /

The Cascadia Creative Award celebrates work from agencies, brands and professionals across the region

ThinkNW today announced the launch of the Cascadia Creative Awards (CCA), a new annual multidisciplinary awards program designed to honor the most creatively driven, impactful and effective work of the year from agencies, brands and professionals in the Pacific Northwest. This is the first program that unites the creati[Read More]

Mudge & SpecialGuest Spotlight Fan Praise of Beecher’s Packaged Foods with Humor & Delight

by / September 12, 2023 /

Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademar[Read More]

“You Will Never Get a Job in This Industry”

by / May 30, 2023 /

By Franklin Tipton, co-founder, CCO, at Odysseus Arms.

The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”

How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]

Meta, Barrett Hofherr and Only Today Create PSA to fight Asian American Hate

by / May 12, 2023 /

Creative ad agency Barrett Hofherr and production company Only Today (Portland) have teamed to produce a PSA for Asian American and Pacific Islander Heritage Month (APIHM), which brings awareness to and aims to fight Asian American hate. Attacks on Asian Americans increased drastically during the pandemic. The spot debuts in May, which is APIHM. 

Director Brian G. Cheung, who was Barrett’s second hire[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]

1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]