Marvel Makes a Bit of Retro Magic with New Captain Marvel Movie Site

by The Portland Egotist / February 11, 2019 /
It's humorous how we can look back on what is ugly and kinda nasty, apply a bit of time (and a healthy dose of the rosy effect) to it, and that same ugly duckling now seems kinda cute and quirky. Case in point, the new website for Marvel's upcoming film, Captain Marvel, has cashed in its retro chips big time. The result was a super old school, dated website circa 1995. The media is hailing it as genius. We're not so sure about that, but it is[Read More]
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WordPress Enters the Next Phase of Evolution

by The Portland Egotist / December 8, 2018 /
WordPress has become a staple of the web design community. The content management framework at last count was responsible for powering 30% of the top 10 million sites—making it one of the most successful web design and development platforms in history. The newest version of the software, lovingly dubbed "Bebo", sports some hefty modifications to its previous incarnations. The new short spot for WordPress 5.0 explores the versatility and flexibility of th[Read More]
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Psyop and W+K Take Coca-Cola to the Streets

by The Portland Egotist / December 3, 2018 /

Portland agenies, Psyop and W+K, recently teamed up to create this street-inspired short spot for Coca-Cola. Despite the playful nature of this piece, it was a serious undergoing (just look at the credit list) with a couple dozen creatives jumping into the fray to get this animated piece produced. The result is solid and has that unique, quirky feel that PDX seems to lend so much of the work out there these d[Read More]
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Sans Forgetica, the Typeface Designed to Remember

by The Portland Egotist / November 27, 2018 /

Remembering things in this crazy, fast paced, digitally overbearing world can be a bear sometimes. Hello Sans Forgetica, a new typeface specifically designed to aid memory retention when reading. The full featured typeface was created as a joint project between academic and research teams from RMIT Uni[Read More]
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Manifold Helps Uber Build Larger-Than-Life Car Radio Stage to Showcase Austin Uber Drivers / Musicians

by Egotist / October 16, 2018 /
Uber believes that movement ignites opportunity. What better way to provide opportunity to local Austin musicians (who also drive on the Uber platform) than to invite them to play their original music live on stage during one of the country’s largest music festivals.

Each day of the music festival (which was held in early October), music fans were invited to join the experience at Uber Radio Live, a fully interactive live music activation featuring a stage re-imagined as a larger-th[Read More]
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Industry: Carter Jensen Joins Latitude

by Egotist / October 16, 2018 /

Carter Jensen has joined Portland design studio, Latitude, as a Senior Retail Innovative Strategist. Carter previously worked for Fallon in Minneapolis where he led digital strategy for brands such as Anheuser Busch, Silk, International Delight a[Read More]
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Wes Anderson’s Color Palettes

by The Portland Egotist / July 5, 2018 /
We're all big Wes Anderson fans around the office. We love this color palette study done on his films. It was really interesting to see just how many muted colors he uses in his shots.
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Ad Week Covers the Rebranding 70 Years in the Making: Ogilvy & Mather

by The Portland Egotist / June 5, 2018 /
Ad Week just dropped a great article covering the re-brand of one of the most iconic ad agencies ever: Ogilvy & Mather. The image change has been in the works for quite awhile and marks the first major brand update to the agency in roughly 70 years. What was once Ogilvy & Mather is now simply reduced to Ogilvy and packs a whole new minimalistic aesthetic stret[Read More]
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