We love this process video put together for Pholem Studios by Alex Olavarria of Quimby. The chair being constructed in the video will be showcased at the the upcoming International Contemporary Furniture Fair in NYC. The production value of this short is well done and almost cathartic in its construction.
We really do love Adidas and their unbelievably super cool projects that unite people with their brand in unique and larger than life ways. The highest goal digest film catalogs one of the projects in which the shoe manufacturer created an event to unite and engage football fans throughout Japan in support of their national football (read soccer) team, while allowing the public to generate social connections amongst themselves. Fantastic!
We had mentioned about a week or so ago that North was up for a couple SoMe awards for their work with shoe manufacturer, Keen. We're happy to follow up that they were took two awards at the Social Media Awards event: Best Agency and Best Breaking Social, the later of which is awarded for “Most innovative or unique use of a social tool, platform or application.” Huge congrats to the team (consisting of Dave Allen, Jessica Williams (center) and Alison Reilly (right) on their stellar work. You can read about more details in their recent blog post about the win.
The discovery of the happy accident is something that we all love to revel in when it comes our way. While this case study done by McCann for Coke does not necessarily fit the traditional definition, it is still a happy, accidental discovery finding the Swedish flag embedded within their logo. This little discovery was something no one else saw in the decades the soda manufacturers been in operation, and it's a great example of how advertising (through a process of discovery) can be utilized to expand a brand in a completely unforeseen way.
The newest installment in the Made by Hand series is out. This edition looks to bike maker Ezra Caldwell (Fast Boy Cycles) and tells the story of how he faced cancer and overcame adversity. The series is produced by Bureau of Common Goods and as with the other installments is gorgeously shot and edited. This is swiftly becoming one of our favorite short form documentary series.
Juxtapoz just dropped this video that talks a bit about the creation of The Beastie Boys album covers. The video features commentary from several of the artists and designers who created the cover art for the legendary hip-hop group. This video is a lead in for the fantastic upcoming June 2013 issue of Juxtapoz that is completely dedicated to the Beastie Boys and a Tribute to MCA (out now).