IFC Rebrand from simpatico. on Vimeo.
IFC's new rebrand has been getting a lot of attention over the past couple weeks. A quick look at the new visual direction and it's easy to see why. That incredibly bold type system; the stark, flat, minimalist design and that shade of blue (that's a nice shade of blue). It just works. The new identity system pairs extremely well with the quirky nature of films and dedicated programming that IFC has become known for. Branding agency, Gretel, in New York handle this beautiful re-branding. Check out the link to their site as it pops over to a full case study of how the agency tackled this project.