Club CMO and ThinkNW Team Up to Increase Marketing and Creative Visibility in the Pacific Northwest
By The Portland Egotist / /
The partnership unites marketing professionals across all disciplines and experience levels to advance the industry’s collective benefit
Club CMO, a member organization that brings together Chief Marketing Officers (CMOs) and other senior marketing executives for networking, knowledge-sharing and professional development, and ThinkNW, a next-generation community that connects marketers in the Pacific Northwest region, today announced a partnership focused on uniting the entire marketing and creative community in the Pacific Northwest. The alliance will benefit and connect brand, agency, creative, technology and entrepreneurial leaders across the region.
“Club CMO is pleased to partner with ThinkNW to bring the wider marketing ecosystem together to connect, learn and grow from one another,” said Club CMO Executive Director Nerissa Sardi. “Creating these types of regional relationships offers access – and the opportunity to contribute – to new ideas, creativity, and innovation that our members can put to work across their brands and marketing teams.”
The goal of the partnership is to foster relevant and industry-critical thought leadership digitally and in person through livestreams, seminars, events and more. Additionally, special memberships will help unify all experience levels. Club CMO focuses on executive marketing leadership, while ThinkNW supports the growth of a marketer’s teams.
“Club CMO is an extraordinary home for CMOs and senior marketing leaders,” said Doug Zanger, ThinkNW Executive Director. “Our bread and butter is inspiring and serving the next generation of talent. With this partnership, marketers can feel good that there is another organization like ours dedicated to their full team’s growth.”
In this partnership, Club CMO and ThinkNW will invest significant resources in hybrid programming and visibility, including live events and online programming. Both organizations plan to tap into their Pacific Northwest, national and global networks to engage the best talent, illuminate thought leadership and create more visibility in the region.
“Some of history’s most important brands and agencies were founded here. The Pacific Northwest is desirable—but also a curiosity to some,” notes Zanger, a former Adweek editor. “Our plan is to show the rest of the world why this region is so special and give them plenty of reasons to pay attention and engage with our market.”
As part of the partnership, Club CMO members receive a free ThinkNW membership and a 25% discount to ThinkNW for up to 10 members of the marketer’s team.
“One of the challenges that CMOs face is giving their teams a place outside of work to thrive professionally,” says Sardi. “ThinkNW solves that problem and gives younger and new talent their own place to network, learn and grow.”
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